What Have You Got to Say for Yourself? (30 Author Newsletter Content Ideas)

EnvelopeA mailing list can be a fantastic way to gain loyal fans and keep in touch with them. While some authors view them as a pointless distraction, others are eagerly gaining subscribers and sending out regular mailings.

Starting a mailing list can seem like a daunting, time-consuming task, and coming up with content can often be a struggle. Especially when you have no news on the book side of things, or if you’re yet to publish your first fable.

So here’s a few ideas to keep you going for a while…

Your Story:

  • How, why, and when you started writing
  • People who have inspired you
  • Bad writing advice you’ve tried to follow
  • The worst thing you ever wrote
  • Your plotting technique
  • About where you write
  • Share your love of stationery
  • Your pre-writing routine
  • Your favourite writing snacks
  • The weirdest place you’ve done some writing

Your Story’s Story:

  • Interviews with your characters
  • Short scenes with your characters
  • The world your story is set in
  • Backstory
  • The history of your world
  • Research you’ve done
  • Life stories of small side characters
  • A newspaper from your world
  • Fashion from your world
  • Your character’s favourite hangouts

Other People’s Stories:

  • What you’re currently reading
  • Book reviews
  • Author interviews
  • Author/book spotlights
  • Guest posts
  • Book promotions/giveaways

One important thing to bear in mind with your newsletter is that it should be a conversation, not simply a stream of consciousness. People like to engage when you give them the opportunity.

Your Readers’ Stories:

  • Ask what they’re reading
  • Ask them to share their favourite book covers
  • Ask them to name a character in your book
  • Create an ‘ask me anything’ event/opportunity

And remember, when people respond to you, always reply. Make them feel valued. Share their responses in your next newsletter. Be personable, approachable, and real.