Yesterday I was involved in a discussion, well, yet another discussion, because it’s an issue that comes up again and again, about what to write in your newsletter emails.
We’re all well versed in the benefits of a mailing list, and there are those who suggest that setting one up is the very first thing a new writer should do, even before writing their first book. And while people advise different newsletter frequencies, it is a good idea to send them out regularly so that your subscribers don’t forget you and end up reporting you as spam. But what on earth do you write about?
There’s only so many times you can say ‘yep, still working on the next book’, so here’s a few other ideas for when you’re between releases:
- Talk about the books you’re reading and ask subscribers what they’re reading
- Share examples of book covers you like and ask subscribers to do the same
- Quotes, excerpts, and sample chapters from your WIP
- Character profiles, diary entries, or interviews
- Worldbuilding extracts, histories, etc
- News stories from your WIP’s world
- Interesting articles, facts, photos etc relating to the genre, setting, or time period of your WIP
- Pieces about your writing process (eg: how your pets/children/partner make things difficult, or odd places you’ve written, or unusual plotting techniques etc)
- Then there’s mailing list exchanges, where you promote another author’s book to your list, and they promote your book to theirs
So that’s a few ideas to get you started. What do you write in your newsletters?