Warts and All (Why You Should be Real with Your Readers)

BooksWe’ve all experienced it: posting something on social media, and receiving a comment along the lines of ‘great pic, check out my profile’. Sometimes it’s painfully clear that they’ve not read your post, or even looked at the image, they’ve simply addressed you because of your hashtags and content. It’s not engaging, it’s not interesting, and it certainly doesn’t inspire you to check out their content, let alone buy their services or products.

And the reason is simple: people like to be treated as people. They like to be spoken to as a person, by a person. And you are a person, don’t let that get lost under marketing.

Imagine meeting someone for the first time, and the conversation going like this:

“Hello, it’s nice to meet you.”
“Buy my book.”
“Oh, so you’re an author are you?”
“Buy my book.”
“That must be an interesting job.”
“Buy my book.”

You’d give up on that pretty quickly, wouldn’t you? It’s annoying, it’s intrusive, and it shows your readers one thing; that you don’t care about them.

When I was young, the only way I could find out about my idols was interviews in magazines. But we live in an amazing time now that we can chat with the people we admire. They’re no longer out of reach, so far above us on their pedestals that they can neither hear nor see us. It’s amazing for fans, but it’s amazing for writers too. We can connect with our readers, and engage with them on a friendship-like level.

I know a lot of writers struggle with what to post on social media. Set your rules. Whether that be no pictures of my children, no pictures to identify where I live. That’s fine, we all have a right to our privacy and security. But beyond that, go for it. Show your readers who you are. Show them you doing yoga in the morning. I bet some of your readers do yoga too. Show them you walking your dog. I bet several of them have dogs. Show them you browsing books in a library, finding a charity shop bargain, eating fish and chips from the wrapper, your favourite reading chair, a miserable rainy afternoon, your huge coffee mug, your fluffy slippers, your secret chocolate stash. These are the things your readers will relate to.

Show yourself as someone they want to be friends with.

Because, if they like you, if they’re interested in you, when you say, “by the way, I have a new book out if you want to take a look”, they actually will. And it’s not hard, there’s no big secret. All you have to do is be your own wonderful self.

4 thoughts on “Warts and All (Why You Should be Real with Your Readers)”

  1. Great post. Buy my book.

    Just kidding. But seriously, this is a very good (and true) post. I’m not sure what people are thinking when they do that sort of hit-n-run interacting. It’s ineffective at best, and probably more likely to annoy potential readers and tarnish your reputation than anything else.

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