Warts and All (Why You Should be Real with Your Readers)

BooksWe’ve all experienced it: posting something on social media, and receiving a comment along the lines of ‘great pic, check out my profile’. Sometimes it’s painfully clear that they’ve not read your post, or even looked at the image, they’ve simply addressed you because of your hashtags and content. It’s not engaging, it’s not interesting, and it certainly doesn’t inspire you to check out their content, let alone buy their services or products.

And the reason is simple: people like to be treated as people. They like to be spoken to as a person, by a person. And you are a person, don’t let that get lost under marketing.

Imagine meeting someone for the first time, and the conversation going like this:

“Hello, it’s nice to meet you.”
“Buy my book.”
“Oh, so you’re an author are you?”
“Buy my book.”
“That must be an interesting job.”
“Buy my book.”

You’d give up on that pretty quickly, wouldn’t you? It’s annoying, it’s intrusive, and it shows your readers one thing; that you don’t care about them.

When I was young, the only way I could find out about my idols was interviews in magazines. But we live in an amazing time now that we can chat with the people we admire. They’re no longer out of reach, so far above us on their pedestals that they can neither hear nor see us. It’s amazing for fans, but it’s amazing for writers too. We can connect with our readers, and engage with them on a friendship-like level.

I know a lot of writers struggle with what to post on social media. Set your rules. Whether that be no pictures of my children, no pictures to identify where I live. That’s fine, we all have a right to our privacy and security. But beyond that, go for it. Show your readers who you are. Show them you doing yoga in the morning. I bet some of your readers do yoga too. Show them you walking your dog. I bet several of them have dogs. Show them you browsing books in a library, finding a charity shop bargain, eating fish and chips from the wrapper, your favourite reading chair, a miserable rainy afternoon, your huge coffee mug, your fluffy slippers, your secret chocolate stash. These are the things your readers will relate to.

Show yourself as someone they want to be friends with.

Because, if they like you, if they’re interested in you, when you say, “by the way, I have a new book out if you want to take a look”, they actually will. And it’s not hard, there’s no big secret. All you have to do is be your own wonderful self.

5 Ways to Market your Book that Don’t Feel Dirty

BooksI know a lot of writers that are scared of marketing their book, worried about annoying people, or coming across as rude. I know others that are confused by it, and don’t know where to start. I even know writers who refuse to do any marketing because they believe it to be evil in all of its forms.

I’ve thought all of these things myself, at one time or another. Somehow, marketing feels completely at odds with the creative act of writing a book. It feels like marketing it – thinking of the book as a product, thinking of yourself as a brand – somehow sullies it, turns it from a labour of love into something dirty, something to be hard sold to unwilling consumers.

I made the decision to complete a book marketing course, and it was the best decision I made. I was able to completely change my mindset. Because I learnt to market books properly without turning beloved readers into faceless customers.

But if you’re still uncomfortable with the concept, there are some ways to get your work out there that barely feel like marketing at all.

  1. Put yourself out there. Get yourself a presence online. Join social networks. Go to local literary festivals and conventions. Talk to people, make friends and connections. Just be your wonderful self.
  2. Start a conversation.¬†Talk about what interests you, what you’re reading, the movies you like, music, fashion, gardening. Ask people questions, be interested in them. And when they ask what you do, tell them you’re an author. And when they ask what you’ve written, tell them. They’re asking because they’re already interested, there’s no need to hard sell.
  3. Club together. Submit your book to a group promotion. These are always happening, so find one for your genre (or a mixed genre promotion), and the platform you use (BookFunnel, Instafreebie, Kindle Unlimited, Amazon countdown deal), and join in. There are lots of Facebook groups set up solely to organise group promos. When you promote the promo, you’re not saying “Buy my book! Buy my book!”, you’re simply saying “Hey, check out all these great books, why not grab a few?”
  4. Pay it forward. If you find it hard to push your own book, why not push someone else’s? Share other authors’ posts, and many will share yours too. Or reach out to them and organise a swap. Just bear in mind point No 2 above; don’t turn your social media page into a stream of book promos.
  5. Remember that you’re a reader too.¬†Book marketing 101 is to know your ideal reader, and to be where they are. There are genre reading groups on the social networks. Join in. Chat about the books you love too. ALWAYS check the group’s rules on self promo before posting a link to your own book. Or, if you feel uncomfortable pushing your own work, just make friends, and tell them about your book when they ask.