My publishing journey began in the world of short stories, anthologies, and small presses. I love writing to a prompt, I work (quite) well with deadlines, and I enjoy trying to fit a story into a strict wordcount limit. I love trimming them down and editing the hell out of them.
But I wanted to spread my wings, stretch my legs, and switch from sprints to marathons. I knew I had something bigger inside of me.
When I first considered self publishing, it was still in its infancy; still viewed with suspicion, still considered to be the route for writers who weren’t good enough to get published. The first people I told about my plans actually laughed. But I wasn’t deterred.
I love learning new things and gaining new skills, so I decided right from the off that I wanted to learn how to do everything myself. There’s such a wealth of information out there, and so many people willing to help you on your journey.
When I published my first book, it came with such a huge sense of accomplishment. Not only had I acheived a long-held dream, but I’d done it by myself.
There are so many things I love about being an indie author, and so many reasons that it’s such a good fit for me:
- I’m in control of everything, from start to finish.
- My deadlines are more flexible. As the mother of two young boys, I’m not always as reliable as I’d like to be, but when the deadlines are self-imposed, they can be moved to fit my life.
- I’m not waiting around for news. I always know what stage the project is at, and there’s no agonising wait for updates.
- There’s always something new to learn.
Of course, there’s a lot of things I’ve struggled with. Marketing is a big one. I’ve heard it said by authors so many times, and I’ve said it myself: marketing is evil. Somehow, the creativity of writing feels totally at odds with the business of marketing. Marketing often feels dirty, like it sullies the creative work.
If you feel this way, all I can recommend is that you take a marketing course. There are lots out there specifically aimed at indie authors. Get recommendations from people you trust, and sign up. Doing a marketing course changed everything for me.
There are also things you need to outsource. And there are things you’ll want to outsource. I know how to format an ebook, but I outsource it because it’s a fiddle, and I just can’t be bothered with it. But I do format my own paperbacks. Any part of the publishing business you don’t want to do, there’s people out there to do it for you.
Always outsource your editing and proofreading, you just won’t see all the mistakes yourself. Always use beta readers. And, unless you really, REALLY are good at it, always outsource your cover design. It’s your shop window, and people do judge books by their covers, every time.
And decide if you want to write under an imprint. I do. Purely because I thought it would be fun to think up a name. So I publish my books under Bogus Caller Press. Some indie authors do, others don’t, I don’t think it makes much difference to readers.
Jumping into self publishing is a big decision, and a big commitment. If you’re willing to research, to learn, to take risks, to be flexible and to change your opinion about things, to ask questions and work hard, the benefits can be enormous.