Something I’ve been thinking about a lot, is writing to market. This is when an author either picks up on a current popular trend, or predicts an upcoming trend, and specifically writes for that market, to, hopefully, hit upon a bestseller by simply writing what the people want.
Among authors, it’s actually something of a controversial issue with accusations of writers ‘selling out’, or not being true to their craft. Honestly, I feel conflicted myself. So often, the act of writing books, of creating worlds and characters, of giving flesh to your dreams, so often, that feels completely at odds with the actual business side of selling books. The marketing, the numbers, the accounts. I know many writers for whom, once their hobby became their income source, they lost all joy for the act of writing.
Creativity and business seem to be uncomfortable bedfellows.
But, at the end of the day, it is a business, and it has to be run as a business if it’s going to succeed. Last year, I published a collection of short stories set in a post-apocalyptic world. I largely wrote it just to get it out of my head, where it was like a niggling thorn in my brain. And then I didn’t think much more about it. Until it started selling. And it sells well, and regularly. And my business brain said “You need to take advantage of this.”
So, yes, I’m now writing to market. A full-length post apocalyptic book I’d never intended to write. It’s a different thing for me; both the specific genre (although it’s not that far from dystopian fiction), and writing to market. It’s going to be interesting to see how it all turns out (especially as the story and characters seem to be insistent about taking it in an interesting new direction!)
Do you write to market?
This post was written as part of the Insecure Writer’s Support Group blog hop. If you want to visit the other IWSG member blogs, or sign up yourself, you can do so here.